Michael Rucker, PhD

CHIEF DIGITAL OFFICER
Mike has three decades of experience in technology, marketing; and digital strategy. As an organizational psychologist, he is a pioneer in positive psychology and, accordingly, was honored as a charter member of the International Positive Psychology Association for his early contributions to employee performance and workplace wellness. A dedicated advocate for health technology, Mike has been consistently recognized as a top influencer in digital health by various trade organizations, including serving as VeryWell Health’s Health Tech Expert and a Digital Changemaker at the Healthcare Information and Management Systems Society.

Academically published and a renowned authority in the science of fun, Mike frequently contributes to international press, sharing insights on how behavioral science impacts well-being. His ideas about fun and health have been featured in The Wall Street Journal, Washington Post, Fast Company, Psychology Today, The Telegraph, Vox, Thrive Global, Mindful, mindbodygreen, CNN, and more. At Active Wellness, he serves as Chief Digital Officer, playing a pivotal role in strategically integrating wellness and preventive health technology into practice for our clients and partners. Outside of Active Wellness, Mike authored the top-rated 2023 happiness book, The Fun Habit, which offers groundbreaking perspectives on cultivating joy and enhancing one’s life through deliberate fun.

Mike lives actively through curiosity and consistently works on supporting his healthspan— one fun activity at a time.

CONNECT