ACTIVE BLOG
MOST RECENT
How AI-Driven No-Click Search is Transforming Fitness Marketing
Across the fitness industry, AI is transforming operations, from personalized training plans to smarter staffing forecasts. One critical area seeing...
Elevate Your Fitness Center with Nutrition Programming
Nutrition is more than a trend — it’s a member expectation. A strong nutrition program helps members see results faster, increases engagement, and...
Highlights from the 2025 HFA Global Report
The 2025 HFA Global Report is here, confirming what we see every day across Active Wellness sites: fitness is no longer optional — it’s essential....
Why Strength Training Is Essential for Women as They Age
A science-based guide to strength, resilience + longevity—one rep at a time Leading With Strength: How Active Wellness Empowers Women Through...
Active Wellness Center at Petaluma Awarded Petaluma People’s Choice Awards 2025
We’re honored to share that Active at Petaluma has been voted Best Health Club/Gym for the 13th year, and our very own Sue White has been named Best...
4 Key Strategies to Enhance Your Personal Training Business
Are you looking to boost engagement, retention, and revenue in your fitness center? At Active Wellness, we specialize in comprehensive fitness...
Sauna Solutions for Longevity, Wellness, and Fitness Center Success
The popularity of the sauna isn’t just a feel-good wellness trend; it’s backed by compelling scientific research that links regular sauna use to...
Par for the Course: How Golf and Wellness Elevate Communities
At Active Wellness, we specialize in creating dynamic fitness and wellness programs that energize and connect communities—from corporate offices and...
Why Working with Fitness Operators Matters in Fitness Center Design & Procurement
Designing a fitness or wellness space goes beyond selecting equipment and creating a sleek layout. It’s about building an environment that works...
