The Power of Fitness Programming at the Start of the Year
Each year, fitness-related resolutions are one of the most common goals among individuals, leading to a notable increase in fitness center usage. For property managers, this annual spike presents a unique opportunity to engage both residential and commercial tenants in fitness and wellness programs that not only meet their goals but also build a sense of community.
However, after the excitement of new year’s resolutions begins to fade, many tenants struggle to stay motivated. This is where property managers can make a real difference by offering engaging fitness challenges, wellness programs, and engaging fitness amenities that keep tenants involved and committed all year long.
1. Launch Fitness Challenges and Competitions
One of the most effective ways to drive engagement in your fitness center is through workplace fitness challenges and community fitness competitions. These initiatives are a great way to keep tenants motivated, encourage friendly competition, and create a sense of camaraderie.
Consider launching:
- Step challenges that encourage tenants to track their daily steps and compete for rewards.
- Team-based fitness challenges that bring people together to reach collective goals.
- Virtual or hybrid fitness competitions that allow remote tenants or employees to participate, ensuring accessibility for everyone.
These fitness challenges not only help tenants stay active but also create excitement and connection around the fitness center, making it a central part of your property’s community experience.
2. Create Year-Round Wellness Programming
Fitness is not just about working out—it’s about promoting overall wellness. Offering wellness programming that goes beyond traditional fitness can add immense value to your property. Think about introducing a variety of options, such as:
- Group fitness classes like yoga, Pilates, spin, or strength training that appeal to different fitness levels and preferences.
- Wellness workshops that cover topics like stress management, nutrition, and mental health, which are increasingly important to today’s tenants.
- On-demand fitness classes allow tenants to access workout videos at their convenience, whether they’re in the gym, at home, or at work. Check out Active’s mobile solutions for engaging workforces on the go.
By diversifying the wellness programming offered, you not only engage tenants in different ways but also support their holistic well-being—physical, mental, and emotional.
3. Promote Your Fitness Center as a Key Property Amenity
Today’s tenants are not just looking for a place to live or work—they’re looking for spaces that support their health and well-being. To stand out in a competitive market, property managers must highlight the fitness center as one of the most important amenities on-site.
Whether you’re managing a residential property or a commercial office space, make sure that your fitness center is promoted as a key benefit for current and prospective tenants.
- Include fitness center amenities in your marketing materials, website, and leasing brochures.
- Highlight the group fitness classes, wellness events, and fitness challenges as part of your property’s lifestyle offerings.
- Create a welcoming atmosphere with additional wellness amenities such as smoothie bars, health-conscious cafes, or relaxation areas.
When tenants see that fitness and wellness are a priority, it can make all the difference in their decision to choose or remain in your property.
4. Build a Community Around Wellness
Beyond just offering fitness programs, creating a fitness community within your property can significantly boost tenant retention. Tenants who feel a sense of belonging are more likely to remain long-term, and fitness programs can be a powerful tool for building that connection.
Foster a community feel by:
- Organizing social fitness events like group runs, wellness weekends, or fitness socials.
- Offering corporate wellness solutions for businesses within your commercial properties, such as on-site fitness challenges or employee wellness programming.
- Encouraging tenants to share their fitness journeys through social media or property-based communication channels, creating an inclusive and supportive fitness community.
When tenants feel connected to others in their fitness journey, they’re more likely to remain active participants in your property’s fitness center and wellness programs
How Active Wellness Can Support Your Property’s Fitness Programming:
At Active Wellness, we specialize in helping property managers design and implement fitness and wellness solutions that engage tenants and boost retention. Our services include:
- Fitness center design and management: We can help you create or optimize a fitness center that meets the needs of your tenants, from equipment selection to layout and functionality.
- Custom wellness programming: We offer a range of fitness classes, wellness workshops, and fitness challenges tailored to your property’s needs and tenant demographic.
- Tenant engagement strategies: We provide expert guidance on creating a strong fitness community within your property, ensuring your wellness programs are both exciting and sustainable.
As we move into the new year, it’s a great time to implement fitness initiatives that keep your tenants motivated and connected. To help you get started, we’re offering a free 2025 fitness challenge program that includes everything you need to launch an exciting challenge in the new year, engage tenants, and create momentum for fitness all year long.
Fitness and wellness are more than just amenities—they’re key to attracting and retaining tenants. By offering fitness challenges, wellness programs, and building a fitness community, property managers can engage tenants, increase occupancy, and set their properties apart from the competition.
With the support of Active Wellness, you can create a comprehensive fitness and wellness strategy that keeps your tenants motivated and your property thriving. Download our free 2025 fitness challenge calendar today and start creating a property where fitness and community go hand in hand.
To learn more about how Active Wellness can help you design and implement an effective fitness program for your property, contact the Active Wellness team today.
