by Elizabeth Studebaker | Jul 7, 2026 | Active Aging, Management, Wellness Centers
Falls are an unfortunate reality of aging, and they can happen regardless of how diligently we prepare. A slick floor, an uneven sidewalk, a pet underfoot, or a step that’s higher than it appears can trip up anyone. This is particularly true for older adults, with...
by Elizabeth Studebaker | Jun 18, 2026 | Independent Club Operators, Management, Resources & Best Practices, Wellness Centers
In today’s fitness and wellness landscape, cutting-edge equipment and high-end amenities are no longer enough to differentiate a facility. Modern members expect more than simple access; they demand genuine connection, expert professionalism, and an environment where...
by Elizabeth Studebaker | May 7, 2026 | Active Aging, Consulting, Management, Wellness Centers
Healthcare-based wellness centers are facing a new generation of competition. High-volume commercial fitness operators continue to expand aggressively through low-cost memberships, streamlined operations, and aggressive marketing strategies. However, while commercial...
by Elizabeth Studebaker | Apr 2, 2026 | Featured, Management, Resources & Best Practices
Today’s workplace operates in a state of constant disruption. Volatility, uncertainty, complexity, and ambiguity, the “VUCA” environment, is no longer a temporary condition; it is the baseline for our business. In the fitness space, this shows up in real ways:...
by Elizabeth Studebaker | Feb 18, 2026 | Active Aging, Case Studies, Consulting, Management
One of our greatest passions at Active Wellness is helping members feel their best at every stage of life. Nowhere is this more evident than at our Active Wellness Center at Kruse Woods, where 87% of the membership consists of older adults. In 2025, personal training...
by activewell | Jan 13, 2026 | Consulting, Featured, Independent Club Operators, Management, Marketing, Resources & Best Practices, Technology, Wellness Centers
In the fast-paced world of social media, video isn’t just a trend; it’s the engine of growth. Our Active Creative Marketing team recently developed a comprehensive guide to help our partners navigate the nuances of short-form video. As a leader in fitness center...
