by Elizabeth Studebaker | Aug 27, 2026 | Case Studies, Featured, Marketing, Technology, Wellness Centers
Turning Conversations Into Revenue Active Wellness, the nation’s leading fitness design and management company, helps its partners build stronger, more sustainable businesses by leveraging its operational expertise, sales and marketing strategy, technology, data and...
by Elizabeth Studebaker | Jul 7, 2026 | Active Aging, Management, Wellness Centers
Falls are an unfortunate reality of aging, and they can happen regardless of how diligently we prepare. A slick floor, an uneven sidewalk, a pet underfoot, or a step that’s higher than it appears can trip up anyone. This is particularly true for older adults, with...
by Elizabeth Studebaker | Jun 30, 2026 | Active Aging, Featured, Healthy Life Tips, Tenant Amenities, Wellness Centers, Workplace Amenities
In a previous blog post, we outlined why strength training is essential for women as they age, supporting muscle mass, bone density, metabolic health, and long-term independence. What started as an educational initiative at Active Wellness has quickly evolved into...
by Elizabeth Studebaker | Jun 18, 2026 | Independent Club Operators, Management, Resources & Best Practices, Wellness Centers
In today’s fitness and wellness landscape, cutting-edge equipment and high-end amenities are no longer enough to differentiate a facility. Modern members expect more than simple access; they demand genuine connection, expert professionalism, and an environment where...
by Elizabeth Studebaker | May 7, 2026 | Active Aging, Consulting, Management, Wellness Centers
Healthcare-based wellness centers are facing a new generation of competition. High-volume commercial fitness operators continue to expand aggressively through low-cost memberships, streamlined operations, and aggressive marketing strategies. However, while commercial...
by Elizabeth Studebaker | Apr 21, 2026 | Active Aging, Design, Technology, Wellness Centers
Designing for Brain Training and Dual Cognitive Tasking in Modern Wellness Spaces As wellness environments evolve, the focus is expanding beyond traditional strength and cardio to include cognitive performance. A massive market transition fuels this shift; the brain...
