In a recent feature for Club Solutions Magazine our Chief Marketing Officer, Kari Bedgood, discusses the shift from tactical digital marketing to intentional, lifecycle-driven strategy. Kari shares how Active Wellness prioritizes education and member connection over “digital noise” to build long-term loyalty and community.
Read the full article here: https://clubsolutionsmagazine.com/2026/02/designing-digital-marketing-to-drive-growth-and-retention/
