The 2025 HFA Global Report is here, confirming what we see every day across Active Wellness sites: fitness is no longer optional — it’s essential. The report highlights record membership levels, evolving consumer expectations, and stronger alignment between fitness, healthcare, and public policy worldwide—all areas where Active Wellness is leading by building innovative, member-focused solutions.
“More people than ever are viewing fitness as essential, not optional,” said Liz Clark, HFA President & CEO.
Key Global Industry Trends
🔹 Technology Integration
Wearables, digital platforms, and hybrid fitness models are now baseline member expectations.
Active Wellness solutions use data, analytics, and AI to personalize experiences, boost retention, and create thriving wellness ecosystems.
🔹 Strength Training on Top
42% of modern club floor space is dedicated to strength training, with women’s participation on the rise.
We help transform gyms into training destinations, offering smart equipment and dynamic programming that support every fitness goal.
🔹 Recovery Goes Mainstream
Recovery services like cryotherapy and red-light therapy are shifting from “luxury” to “standard.”
Active integrates accessible recovery tools — from compression therapy to massage chairs — into the fitness floor while introducing advanced options as new revenue drivers.
🔹 Fitness as a “Third Place”
Clubs are increasingly seen as social and community hubs.
We design spaces that encourage connection, making wellness a shared, engaging journey.
What This Means for Active Wellness
- Healthcare Integration: Fitness data is becoming more valuable to health system partners.
- Corporate Wellness Growth: Employers are investing more in workforce wellbeing.
- AI & Personalization: Gen Z expects AI-powered fitness; different generations require different approaches.
- Mental Health Connection: Fitness centers are recognized as essential for both mental and physical well-being.
The bottom line: fitness centers are evolving into full wellness ecosystems, blending technology, community, and holistic health services.
