ACTIVE BLOG

How AI-Driven No-Click Search is Transforming Fitness Marketing

Across the fitness industry, AI is transforming operations, from personalized training plans to smarter staffing forecasts. One critical area seeing rapid change is digital marketing. Search is...

Highlights from the 2025 HFA Global Report

The 2025 HFA Global Report is here, confirming what we see every day across Active Wellness sites: fitness is no longer optional — it’s essential. The report highlights record membership levels,...

Why Strength Training Is Essential for Women as They Age

A science-based guide to strength, resilience + longevity—one rep at a time Leading With Strength: How Active Wellness Empowers Women Through Movement At Active Wellness, we believe that strength is...

Striving & Thriving: How Personalized Wellness Transforms Lives

Active Aging, Healthy Life Tips, Independent Club Operators, Management, Tenant Amenities, Wellness Centers, Workplace Amenities

At Active Wellness, we believe the most powerful results happen when members feel seen, supported, and empowered. While some people feel at home in...

Family-Focused Summer Programs Drive Member Retention and Revenue

Independent Club Operators, Management, Marketing, Resources & Best Practices, Tenant Amenities, Wellness Centers, Workplace Amenities

Looking for new ways to increase member engagement and boost revenue this summer? Family-focused programming might be your most valuable...

Team Active Wellness at The HFA Show 2025: Insights, Innovation, and Industry Inspiration

Consulting, Management

The Health & Fitness Association (HFA) Show 2025, held from March 11–14 at the Mandalay Bay Resort in Las Vegas, brought together nearly 10,000...

Create Instagrammable Moments to Boost Engagement and Visibility

Healthy Life Tips, Independent Club Operators, Management, Marketing, Resources & Best Practices, Wellness Centers, Workplace Amenities

In today’s digital world, social media plays a crucial role in building a fitness community, increasing brand awareness, and driving member...

Engage Over 60% of your Employees with Enhanced Programs & Innovative Technology

Management, Tenant Amenities, Workplace Amenities

In today’s fast-paced world, workplace wellness programs are no longer a luxury—they’re a necessity. Companies that prioritize well-being see...

Engaging Older Adults in Fitness Programs

Active Aging, Wellness Centers

Aging is not synonymous with decline. With the right approach to exercise and nutrition, older adults can maintain—and even improve—their physical...

Integrating Technology in Wellness Centers to Enhance Member Experience

Consulting, Management, Resources & Best Practices, Tenant Amenities, Wellness Centers, Workplace Amenities

Integrating Technology in Wellness Centers to Enhance Member Experience Technology is no longer just a nice-to-have—it’s an essential tool for...

Celebrating Active Wellness’ 2024 Wellness Professionals of the Year!

Company News & Press, Featured

Active Wellness is thrilled to announce the winners of our first-ever Wellness Professionals of the Year award! This prestigious award honors team...

Heart Health & Member Engagement: Strategies to Strengthen Your Community by Active Wellness Center

Consulting, Independent Club Operators, Management, Marketing, Workplace Amenities

February is all about heart health, and at Active Wellness Center, we’re bringing you a full lineup of...

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